Founder · Athlete · Grandad
FFF
ENDURANCE.
This is what fit, healthy and 52 can look like.
Four very different endurance tests. One living demonstration of the FFFHealth philosophy: build a body and a life capable of more.
Explore the proof ↓
Felix Davis · 524endurance stories
3×Fan Dance winner
330km self-supported
1philosophy lived
The body of proof
FOUR TESTS.
NO SHORTCUTS.
Mountain, river, load and clock. Each challenge asks a different question. Together they show what consistent training, intelligent recovery and long-term health can make possible.
Completed 202601 · Trail endurance
13 PEAKS
- 170 km
- 7,500 m ascent
- 4 days
Completed · 202302 · Solo expedition
FFF RIVER RUN
- 330 km
- 5 self-supported days
- Briançon → Avignon
Three-time winner03 · Loadbearing
FAN DANCE
- 2024 winner
- 2025 winner
- 2026 winner
22 November 202604 · Road marathon
SAN SEBASTIÁN 3:20
- 42.195 km
- 4:44 / km target
- 100-day build
The proposition
52.
GRANDAD.
STILL BUILDING.
Felix does not stand outside FFFHealth and sell a theory. He lives it, tests it and places it under pressure in public.
That creates something valuable for the right partner: an authentic story about healthspan, performance and possibility—told through ambitious challenges people can follow, understand and believe.
The system behind the athlete
FFFHEALTH.
LIVED IN PUBLIC.
FFFHealth turns the noise around health and fitness into one personalised plan that works around a real life.
The endurance projects are not separate from the brand. They are where its four disciplines meet the real world.
STRATEGIC
STRUCTURED
TRAINING
SMART
NUTRITION
DIALLED-IN
SUPPLEMENTATION
Partnership
BUILD SOMETHING
PEOPLE FEEL.
Felix works best with companies whose products, values and standards belong naturally inside the story—not bolted onto it after the fact.
TESTED.
SHARED.
Products appear in the work because they genuinely support the work.
MANY
MOMENTS.
Training, preparation, race day and recovery create an ongoing content narrative.
FITNESS.
LONGEVITY.
A mature audience interested in performance that lasts.
Companies I work with
Trusted relationships built through real training, real events and real-world use.
I am FFFHealth.The founder
FELIX
DAVIS.
Founder. Athlete. Grandad. Felix built FFFHealth around a simple idea: the plan has to be lived, tested and evolved in the real world.
FFF Endurance is that idea at full volume—a long-term platform for meaningful challenges, credible partnerships and proof that getting older does not mean becoming less capable.
Partners · Sponsors · Collaborations
LET'S BUILD
THE NEXT STORY.
For partnership enquiries, training or FFFPlans, contact Felix directly through Instagram.
DM @felixfffdavis ↗